Brutal

Ice Cold Fun

If you read the story about Sisu Summer, you know that, "Sisu" according to wikipedia stands for the following. Sisu is extraordinary determination in the face of extreme adversity, and courage that is presented typically in situations where success is unlikely.

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Every Finnish native has woken up on a winter morning to a complete snow chaos.

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Winter. The darkest and the most notorious time of the year for us Finns. Giant icicles hang above once you walk out of your front door just waiting to be make their deadly drop as soon as you walk out in the open. The endless piles of snow covering your way to a bus or a tram stop, or better yet to your driveway where you have to search for a shovel to dig your car out of snow so you can get it running... IF you can get it running. Every Finnish native has woken up on a winter morning to a complete snow chaos. That's the nature of the nordic life. That's when we invent words like Sisu that can explain why we still live in the arctic dark conditions. We also have single words that can describe multiple swear words, but that's another story. Right now we're just going to focus on a delicious box of Sisu candy, that can take all our troubles away can help us beat the wintery odds.

Hasan & Partners approached us originally to come up for a safety demonstration for the Finnish summer. At the time we were also producing this particular winter hazard demo with them. The winter hazard film had been classified until Folk Finland approached us again and asked a new pack of Sisu to be brought into the light of day. And like a group of documentarists, traveling to the heart of Antartica, we took the job that was dangerous and fun at the same time. That's what we do.

The attached few images should show the findings and the toughest of the tough conditions we had to operate for both, the Summer and Winter films [WARNING: SPOILERS AHEAD].